Instagram's future revenue model should look to iStockPhoto for ideas
December 22, 2012 • Leave a Comment
I don't care a lot for copyrights and am flattered when my photos are shared by others. A photo's circulation only enhances the brand and stature of the artist. I would imagine a lot of people feel the same way about their casual shots taken through mobile phone cameras! Then why the storm over Instagram's attempt to monetize the photo-sharing through ad sales?
The problem: Instagram ignored and left out its main constituents -- the photographers -- from its revenue model. This flies in the face of the on-going democratization of photography, videography and book publishing where everyone is a pro artist, documentary film maker and author thanks to cheap self-publishing tools.
A better model would be a more democratized and less snobbish iStockPhoto-like service where the royalty from the commercial usage of photos find its way back to the original community user.
I may not care too much about copyrights but I don't want people stealing my photos for free either, speically if they are making money from it!Follow @HMirzaMBA
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As a tech consultant and photographer, asking 'WHY?' and 'WHY NOT?' helps me form a point of view on improving the bigger picture; simple improvements can often resolve bigger symptoms. Hence, the unabashedly opinionated point of view expressed in these musings.
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